Data Science SQL Mock Interview - Analyze Marketing Channels

Don't leave your SQL interviews to chance. Sign up for Exponent's SQL interview course today: https://bit.ly/3LNqR0n Preparing for a data science interview that involves SQL? Join us for this mock interview where we will explore, "Which marketing channel has the most high-value customers?" Sharpen your SQL skills and prepare for your next data science interview. This video demonstrates using SQL to identify the most effective marketing channels for an e-commerce site by analyzing data from attribution and user sessions tables. It covers techniques for calculating average purchase value, link click-to-purchase rates, customer lifetime value, and targeting high-value users. 0:00 Determine the most effective marketing channels 1:24 Find the average purchase value by channel 3:48 Reviewing query results 6:15 Find the customer lifetime value 9:20 Filtering for highest value users 12:10 Finding the first user interaction 14:19 Inner join high-value on f.user_id 16:30 Reviewing query results 16:45 Calculate % of customers by channel 18:54 Reviewing query results 19:34 Debrief and conclusion Want more SQL content? SQL vs. NoSQL Explained (in 4 Minutes):    • SQL vs. NoSQL Explained (in 4 Minutes)   Analyze the Impact of Upsell Marketing Campaigns:    • Use SQL to Analyze the Impact of Upsell Ma...   Analyze a User's Posts:    • Analyze a User's Posts - Data Analyst SQL ...   Departments with the Highest Revenues:    • SQL Mock Interview (Data Analyst): Departm...   👉 Subscribe to our channel: http://bit.ly/exponentyt 🕊️ Follow us on Twitter: http://bit.ly/exptweet 💙 Like us on Facebook for special discounts: http://bit.ly/exponentfb 📷 Check us out on Instagram: http://bit.ly/exponentig 📹 Watch us on TikTok: https://bit.ly/exponenttiktok ABOUT US: Did you enjoy this interview question and answer? Want to land your dream career? Exponent is an online community, course, and coaching platform to help you ace your upcoming interview. Exponent has helped people land their dream careers at companies like Google, Microsoft, Amazon, and high-growth startups. Exponent is currently licensed by Stanford, Yale, UW, and others. Our courses include interview lessons, questions, and complete answers with video walkthroughs. Access hours of real interview videos, where we analyze what went right or wrong, and our 1000+ community of expert coaches and industry professionals, to help you get your dream job and more! #sql #sqlinterview #mockinterview #datascience #businessanalyst #marketinganalytics