Cómo crecer sin inversores gracias a los valores de empresa | Frecuencia CEO #34 - Gonzalo Lahera

Attention all those who hate switching electricity or internet providers! In this episode of CEO Frequency, @Andreavilallonga chats with Gonzalo Lahera, co-founder of Selectra, to discover how two lifelong friends went from stable jobs in Paris to building a business from scratch that now generates over €100 million in revenue… without external funding! Gonzalo confesses mistakes, growth hacks, and heart-stopping anecdotes (including the theft of his domain), offers valuable insights into AI and the future of SEO, and explains how a company's values ​​and culture can be the engine of growth without external investors. A real-life example of a sustainable business model. If you've ever dreamed of revolutionizing a boring industry: this episode is for you. About the guest: Gonzalo Lahera:   / gonzalo-lahera-ariza-75015a30   Selectra: https://selectra.es/ Interested in business strategy? Here are some articles that might help you: 25 Business Growth Strategies in a Competitive Market ​​Building a Diverse Company Culture A Culture of Experimentation: The Path to Success in Digital Business How to Involve All Company Departments in Expense Control: Our Best Practices About Qonto: Qonto is the business account for SMEs and entrepreneurs that simplifies banking and financial management. More than 600,000 customers and thousands of users on Trustpilot rate Qonto as the best business account. Website: https://qonto.com/es Spotify: https://open.spotify.com/show/3ptYDAl... Instagram:   / qonto_es   LinkedIn:   / qonto   00:00 Introduction and Welcome 01:31 How Selectra Started: From the Blog to the First Clients 05:01 The Moment They Went All In 08:17 First Major Obstacle: Convincing the Electric Companies 11:03 The Challenge of Growing Fast and Not Dying in the Attempt 12:05 Goals for the Future: Diversification and Efficiency with AI 13:18 The SEO and Search Engine “War” 16:11 Selectra’s Model Explained: Can Something Free Be Trusted? 21:55 Listening to the customer and opening new verticals 25:50 Domain theft and how they survived the blackmail 30:09 The partnership's bet to open up the Latin American market 32:05 The relationship with traditional and digital banks 33:57 The "Selectra story": company culture and values 37:17 Big mistakes and lessons learned for not creating "problems" 39:51 AI at Selectra: real-world applications and a vision for the future #frecuenciaceo #finance #qonto #podcast #business #energy #AI #entrepreneurship #companyvalues ​​#business #selectra #mercadolibre #withoutinvestors