Impact with Meaning: Narrative Strategies for Experiential Learning with Moment Factory

How do you get people to actually take something away from an immersive experience — when the room is full of spectacle and nobody's in the mood to sit still and listen? In this Future Spaces session, Ed Purver (Creative Director) and Bronwyn Averett (Narrative Director) of Moment Factory push back on the idea that you should simply "put story at the center." Instead, they walk through three very different projects to show how the kind of story and the timing of when a visitor can receive it — changes everything. Through case studies spanning an Indigenous night walk, a kids' animation gallery, and a 360° storytelling machine, they share hard-won lessons on partnership, narrative structure, and using entertainment as a tool to deliver meaning. Projects covered: Onhwa' Lumina — a night walk sharing Huron-Wendat culture near Quebec City Molly of Denali Animation Adventure — Science World Vancouver The Perpetual Story Machine — the Holodeck at the Milken Center for Advancing the American Dream, Washington, D.C. A few ideas you'll hear: The difference between consultation and collaboration How the structure of a paragraph can become the structure of a space Why earning the right to tell a story matters more than the story itself "Timing is emotion" — and why prototyping rhythm comes first Hosted by Brad MacDonald. Have a question for Ed or Bronwyn? Reach out on LinkedIn, Future Spaces runs on follow-up. #FutureSpaces #MomentFactory #ImmersiveDesign #ExperientialDesign #Storytelling #MuseumDesign