How AstraZeneca is Defining a New Era of Agentic Transformation

AstraZeneca (‪@astrazeneca‬) and Salesforce (‪@salesforce‬) discuss the transformative role of AI agents in the life sciences industry and the future of intelligent customer engagement. Dave Fredrickson, Executive Vice President, Oncology Business Unit at AstraZeneca, and Jeff Amann, EVP & GM, Salesforce Industries explore how agentic AI is helping AstraZeneca move from broad market campaigns to more precise physician engagement — all while upholding the explainability, compliance, and trust standards essential to a global pharmaceutical leader. Discover how AstraZeneca is deploying analytics agents, content agents, and medical-legal review agents to accelerate commercial processes and ultimately deliver life-changing medicines to more patients around the world: https://www.salesforce.com/life-scien... Learn more about AstraZeneca: https://www.astrazeneca.com/ ----------------------------------------------------------------------------------- #salesforce #AgenticEnterprise #DigitalTransformation #AIAgents Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: https://www.salesforce.com Twitter:   / salesforce   LinkedIn:   / salesforce   Instagram:   / salesforce   Facebook:   / salesforce   About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.