Better by Design: Building a Company People Would Pay to Work At

In this episode of Growing with Purpose, host Jean Moncrieff sits down with Nenuca Syquia, Founder and CEO of Better Organizations by Design (BOxD), a consulting firm helping purpose-driven companies navigate growth without losing sight of what matters most. Nenuca shares her journey from corporate leadership to launching BOxD just before the pandemic, building a business from scratch while navigating uncertainty, pressure and rapid growth. She reflects on the early days, from cold outreach and rejection to redefining what sales means. Moving from “selling” to truly helping others became a turning point that shaped how BOxD works today. Jean and Nenuca explore what it takes to grow with intention. From avoiding “success disasters” where growth outpaces delivery, to building systems and teams that don’t rely on the founder, this conversation is a reminder that how you grow matters. Nenuca also opens up about the personal side of leadership. The pressure, the fear and the shift from “I have to do this alone” to “we can figure this out together.” Whether you are a founder or leader, this episode offers a grounded look at building something that lasts. Episode Takeaways: • Why intentional growth matters more than growth for its own sake • The risk of scaling faster than you can deliver • Reframing sales from selling to helping • Building systems and teams beyond the founder • Handling rejection and making tough people decisions • Aligning business growth with personal purpose • Letting go of control and trusting your team Connect with Nenuca Syquia Website: https://boxd.us/ LinkedIn:   / nenuca   About the Small Giants Community Learn more: https://smallgiants.org/ Small Giants Leadership Academy: https://smallgiants.org/leadership-ac... Growing with Purpose is a podcast from the Small Giants Community, hosted by Jean Moncrieff. Each episode explores how values-driven leaders build meaningful companies rooted in purpose, culture and community.