The Connection Economy: Designing Fundraising Events that Truly Bring People Together | NWES 2026

Presented by Gazala Uradnik, Alex Martin, Deci Evans, Mary Davidson, and Sasha Summer Cousineau at the Northwest Event Show (NWES) 2026. In an industry that often focuses on logistics, timelines, and production value, it is easy to lose sight of what makes events truly powerful: connection. As attendee expectations evolve, the most successful events are no longer defined by how polished they look but by how people feel when they are there and long after they leave. In this engaging and conversational session, seasoned nonprofit event leaders explore what it means to design fundraising event experiences through the lens of connection. From fostering authentic community to creating moments that spark belonging, they share real-world insights on how intentional design choices shape the emotional and social impact of an event. Together, they unpack the difference between networking and meaningful connection, discuss how planners can intentionally build environments that encourage interaction, and explore how connection drives long-term engagement and loyalty. Attendees will leave with practical ideas and a fresh perspective on how to design fundraising events that prioritize human experience, strengthen relationships, and create lasting impact. Key Takeaway: Gazala Uradnik, Alex Martin, Deci Evans and Mary Davidson share their insights and spill the tea about building connections through events that make a difference, especially in fundraising. About NWES: The Northwest Event Show (NWES) is the Pacific Northwest’s premier conference and trade show for event professionals, meeting planners, marketers, venues, destinations, hospitality providers, and event industry suppliers. Learn more at https://nweventshow.com #NWES #FundraisingEvents #EventProfs #EventDesign #NonprofitEvents #CommunityBuilding #AttendeeExperience