EA Sports wanted CFB27 microtransactions. Gamers did not (and they won)

2:24: The EA Sports microtransactions revolt 28:20: The Big 12 and Monster Energy: sponsorship bag fumble or July overreaction? 42:28: More Texas Tech vs. the Big 12 49:43: Michigan’s athletic department limbo as a legal investigation concludes Matt Brown of Extra Points joins Richard and Alex to talk through the major college sports business stories of the moment. In the final SZD/Extra Points Sports Business Hour before conference previews, the group breaks down EA Sports’ microtransaction retreat, the Big 12’s Monster Energy deal, the conference’s escalating tension with Texas Tech, and Michigan’s athletic department limbo as an outside legal investigation reaches its conclusion. Producer: Anthony Vito #cfb #collegefootball #eacfb27