Débito técnico não é culpa da engenharia

Technical debt has become the standard explanation for everything that goes wrong in product development. But what if the problem isn't engineering? In this episode of Product Guru's, I talk to Zara, an engineering leader with experience at high-growth companies, to debunk one of the most repeated narratives in the market. We discuss: – Why technical debt stems from misalignment between product and engineering – The mistake of treating teams as command and control – The difference between build to learn and build to earn – Why speed without clarity destroys products – How "empty" deliverables create busy teams, not productive teams – The role of intentionality, defining success, and problem framing This episode is for those who lead product, engineering, or technology and are tired of repeating frameworks without solving real problems. If you've ever felt that your team delivers a lot but generates little impact, this conversation is for you. /// Important Message: Build a future-proof career by leading smarter and more efficient products with AI. Access: https://go.pm3.com.br/ProductGurus-AI... 10% Discount Coupon: PRODUCTGURUS Chapter: 00:00 – The controversy: technical debt is not engineering's responsibility 01:40 – Why are product and tech fighting? 03:05 – When product and engineering become one 05:10 – Trust matters more than hierarchy 07:00 – Technical debt arises from misalignment 09:30 – Empty deliveries and busy teams 11:40 – Build to learn vs. build to earn 14:30 – Speed ​​without clarity destroys products 17:10 – The mistake of treating desire as a problem 20:00 – AI, hype, and million-dollar bets 23:10 – Product builder: does it help or hinder? 26:00 – Slicing, discarding, and truly prioritizing 29:20 – Why frameworks don't save teams 32:10 – The biggest challenge of leading engineering 35:30 – Communication is the invisible bottleneck 38:00 – Engineering culture is not anarchy 41:20 – Inconvenient truth: PMs need to understand tech 44:30 – Platform PMs are rare in Brazil 47:10 – Why platforms aren't treated as a business 48:50 – Closing and hook for the next episode 🎙️ Guest:   / eusouozara   📚 Book mentioned in the episode: https://www.amazon.com.br/Gest%C3%A3o... 🔗 Connect with Zara on Newsletter: https://substack.com/@zarathon Subscribe to the channel for more real conversations about product, technology, business, and leadership.