How AI is Reshaping Customer Behaviour | Talk with Sherryn ft. Shorouk Ali #mebis

Artificial Intelligence isn't just changing businesses. It's changing customers. From the way people search for information and compare products to how they interact with brands and make purchasing decisions, AI is fundamentally reshaping customer behaviour and raising expectations across every industry. In this episode of Talk With Sherryn, I'm joined by Shorouk Ali, Customer Experience Manager at Boubyan Bank, to explore how AI is redefining customer experience, loyalty, trust, and personalisation in today's digital world. Together we discuss: • How AI is changing customer behaviour • Why customer expectations are evolving faster than ever • The future of personalisation and customer trust • Whether AI strengthens or weakens customer loyalty • The balance between automation and the human touch • How customer expectations are changing in banking • What business leaders should be preparing for over the next five years Whether you work in banking, customer experience, digital transformation, marketing, or technology, this conversation offers valuable insights into the changing relationship between businesses and their customers. About Talk With Sherryn Hosted by Sherryn de Vos, Conference Director of the Middle East Banking Innovation Summit (MEBIS), Talk With Sherryn features conversations with leaders shaping the future of banking, AI, customer experience, fintech, cybersecurity, digital transformation, and innovation across the Middle East. Subscribe for more conversations with the people driving the future of financial services. #CustomerExperience #ArtificialIntelligence #Banking #CustomerBehaviour #CX #DigitalTransformation #BankingInnovation #Fintech #MEBIS #TalkWithSherryn