한국과는 정반대? 일본 부동산 재벌이 건물을 절대 팔지 않는 이유 (모리빌딩의 비밀)

Between the Lines | A New Perspective on the World [Video Introduction] Roppongi Hills, a must-visit destination for any Tokyo trip, and Azabudai Hills, currently the hottest spot. 🇯🇵 Did you know that these aren't just glamorous buildings; hidden within them lies a real estate success formula entirely different from that of Korea? Today, we delve into the "Town Management" philosophy that Mori Building, a leading Japanese developer, has adhered to for over 30 years. Unlike the Korean "Sell & Leave" model—building, selling, and leaving—what makes Mori Building's approach different? "Build, own, and operate until the end." From the secrets of "Vertical Garden Cities" that create urban value to their unique strategies for maximizing rental income! Check out this new perspective on the world at Between the Lines. This video introduces the 'Town Management' philosophy pursued by Mori Building, a leading Japanese real estate developer, and its resulting 'Hills Series,' and draws implications by comparing it with real estate development methods in Korea. Mori Building's Urban Development Philosophy: Vertical Garden City (1:17): This is a strategy to maximize parks and green spaces on the ground by lowering the building coverage ratio and increasing the floor area ratio to address the problems of Tokyo, which was characterized by densely packed wooden houses on limited land and vulnerability to earthquakes and fires. Urban Operation System (2:27): Centered on four values—Green, Safety, Culture, and Global—the city is operated like a giant living organism, creating a 'city within a city' that encompasses work, housing, entertainment, education, healthcare, and culture. Five Tactics (1:27): The Vertical Garden City strategy is realized through spatial infrastructure, programs, safety, design and branding, and business models and governance. Success Stories from the Hills Series: Azabudai Hills (10:44): A model example of "development that wins people's hearts," achieved by persuading 300 landowners over 34 years to reach an agreement. By securing 30% green space, it realized a "Modern Urban Village" that blurs the boundaries between the city and nature. Toranomon Hills (11:55): Created an innovation hub by integrating transportation, business, and lifestyle in one place through the "Three-Dimensional Road System," where the Loop Route 2 road runs through the building's basement, and a Transit-Oriented Development (TOD) model. Roppongi Hills (13:38): By placing the Mori Art Museum and an observation deck on the top floor (53rd floor), it became a world-renowned landmark emphasizing that "culture, not capital, is the owner of the top floor." The "Maman" sculpture symbolizes the inclusiveness of the city. Ark Hills (15:44): As Japan's first large-scale private redevelopment and the progenitor of the Intelligent City, this is a project of 17 years of patience that demonstrates Mori Building's philosophy that "redevelopment is not about constructing buildings, but about weaving relationships." Atago Green Hills (17:04): It embodies "Urban Zen," which preserves urban temples and green spaces while coexisting harmoniously with modern architecture to elevate the dignity of the city. Omotesando Hills (17:48): By limiting building heights to match the height of street trees and utilizing underground spaces, it has created a "humble landmark" that respects the street context. Moto Azabu Hills (19:15): Designed in the shape of a giant tree, it offers luxury residential spaces for families and resident foreigners under the "Forest in the Sky" concept, which gives the impression of a forest rising above the city center. Success Factors of the Mori Building Hills Series (Economic/Humanities Perspectives): Agglomeration Economy Theory (22:18): By bundling residential, office, shopping, and leisure spaces into one, it saves travel time and maximizes efficiency and synergy. Portfolio Theory (23:11): Through mixed-use development, it diversifies risks associated with economic fluctuations and maintains 24-hour cash flow. Koji's Theorem (Single Incorporation) (24:09): By consolidating scattered rights into a single entity, it reduces transaction costs and increases the predictability of business operations. Aging Value (Accumulation of Time) (25:00): Through continuous renovation and robust operations, the building does not deteriorate but grows into a 'vintage asset' whose value deepens over time. Human Habitat (26:04): Going beyond simply constructing buildings, it aims for a 'people-centered city' where people can emotionally connect and take root. Agora (Heart of Communication and Connection) (26:52): Instead of filling commercial space, it creates a massive open space that serves as the lungs of the city, where people gather, linger, and build relationships. Walkable Street (27:50): By raising buildings vertically to empty the ground level and transforming it into forest paths and walking trails, it cre...