Keynote Interview with Alex Norström of Spotify | FT Session at Cannes Lions

In Conversation with Alex Norstrom - AI Music - Innovation, Imitation and the Future of Creativity As streaming platforms, record labels and AI developers strike new commercial agreements, the music industry is confronting fundamental questions about authorship, value and artistic integrity. The launch of licensed AI-generated covers and remixes marks a significant shift in how music is created, distributed and monetised, but it also raises concerns about transparency, discovery and the role of human creativity in an increasingly automated ecosystem. — How should platforms balance innovation with concerns over AI-generated content flooding recommendation systems? — What standards for labelling and disclosure are needed to maintain audience trust? — How will AI affect emerging artists' ability to gain visibility and build sustainable careers? — Where should the industry draw the line between creative augmentation and creative replacement? Follow FT Live's social channels for all of the latest from Cannes Lions 2026.