Bremont's Pricing Will Kill Them

Support the channel & check out my shop: https://www.thetimetellershop.com ^use code: SHORT Bremont has just released another new watch- and the pricing raises a serious question about the brand’s future. The new Bremont Altitude MB Meteor “Felix the Cat” edition retails for around $7,000, which places it in direct competition with brands like Omega, IWC, and even Rolex. In fact, that’s roughly the same retail price as a Rolex Oyster Perpetual 41. So the question becomes: does Bremont’s value proposition make sense at this level? In this episode, we’re taking a closer look at Bremont’s latest release and discussing a bigger issue the brand has faced for years- pricing. This isn’t about attacking Bremont. The watch itself has some solid features, including a DLC-coated titanium case, aviation heritage inspiration, and an automatic movement with a respectable power reserve. But in a market where collectors can choose between brands like Omega, IWC, and Rolex, pricing strategy becomes incredibly important. And that’s where things get complicated. Is Bremont positioning itself correctly in today’s luxury watch market, or is the brand pricing itself into serious trouble? Let me know what you think in the comments: Would you spend $7,000 on this Bremont, or would you choose something like a Rolex Oyster Perpetual instead? #watchcollecting #bremont #rolex #luxurywatches #watchreview #watchcollector #watchcommunity #omega #iwc