Cómo Planear un Comercial Antes de Prender una Luz (Preproducción + Iluminación)

Before we even talk about cameras, lights, or color, a good commercial is defined in pre-production. In this video, I'll show you how to plan a commercial from scratch: what questions to ask a client before filming, how those answers define the lighting, the look, and the scenes, and how to achieve professional results using an ordinary house and minimal equipment. We'll discuss: – The key pre-production questions that almost no one asks – How to light a room using tubes, panels, and practical lights – How to leverage every space to sell a different product – How to make better creative decisions with fewer resources – Why careful planning saves time, money, and frustration This video isn't about having more equipment. It's about thinking more clearly about a commercial before turning on a light. If you make commercials, brand content, or want to take your filmmaking to the next level, this process will be invaluable. 🎥📸 EQUIPMENT: My main camera: https://amzn.to/46AdHeP My secondary camera: https://amzn.to/3RN9obF Portable wireless microphones with built-in recorder: https://amzn.to/48HOZLh Excellent, inexpensive Black Promist-style filter: https://amzn.to/45hWS7h Powerful portable LED light with battery: https://amzn.to/3rC0Hqd Quick-assembly Beautydish softbox (Bowens): https://amzn.to/3FoMCjj 2-in-1 light stand with boom arm, heavy-duty: https://amzn.to/46EJAmi Portable RGB battery-powered lights: https://amzn.to/3rC1BD7 Mini tripod for lights: https://amzn.to/48DRE8S Light extension with strip Multiport adapter: https://amzn.to/3McBud9 COMMUNITY: 🛒 FREE and premium audiovisual resources here: https://bit.ly/KPWEB 🎵 The best royalty-free music for creators: https://bit.ly/ArtlistKP 🎥 Stock videos in high quality up to 8K! https://bit.ly/ArtgridKP 🎞Amazing Adobe templates, presets, and animations https://bit.ly/MotionArrayKP ⚠️Join my Patreon for exclusive VIP content: https://bit.ly/PatreonKristofhPozo 📸Software for editing incredible photos: https://bit.ly/SkylumKP SOCIAL MEDIA: 👍 Instagram: https://bit.ly/KPINSTAG 💬 TWITCH: https://bit.ly/KPTwitch 🎥 My gear: http://bit.ly/amzn.to/3K9mhbr 🙋 Private Facebook group: http://bit.ly/FilmmakersKP 🌄 Flickr (HQ photo portfolio): http://bit.ly/portafoliokp ========================================= 📄 Contents: ======================================== Contact us (Business inquiries): [email protected] Director | Director of Photography | Photographer | Colorist