Zoolatech webinar: The New GTM Playbook.

Traditional GTM playbooks are no longer working for commerce tech companies, and this webinar explored what comes next. In this recorded session, Zoolatech hosted an in-depth discussion on how leading commerce and AI companies are rethinking go-to-market strategies for 2026 and beyond. 🎙 Featuring insights from Dennis Yao Yu, Founder & CEO of THE OTHER GROUP and former Shopify leader. 🎤 Hosted by Christopher Salem, Executive Coach and Keynote Speaker What we covered: ▸ Why traditional GTM models no longer scale in commerce technology ▸ Modern GTM frameworks used by high-growth commerce and AI companies ▸ How marketing, sales, and partnerships are evolving ▸ Which GTM metrics matter most in an AI-driven market ▸ How to design teams and incentives for sustainable growth This webinar was designed for senior leaders in commerce technology and enterprise retail, including executives across GTM, Digital, Product, Innovation, and Technology functions. It’s especially relevant for commerce SaaS leaders and retail teams exploring new growth models, partnerships, and AI-driven GTM strategies. If you have questions or thoughts after watching, feel free to share them in the comments. Subscribe to stay updated on future webinars and insights from Zoolatech.