IKEA Food: Eat forum 2017 - Michael La Cour

IKEA Food Services AB was invited to the EAT Forum 2017 in Stockholm. In this 9 minute talk, Michael La Cour, Managing Director, is presenting how IKEA is inspiring a better everyday life for the many through food, and with a focus on health and sustainability. The IKEA Food business is on a journey for change, with the ambition to offer a modern taste of Sweden through honest food for the many people. Since the introduction of the appreciated veggie balls, we have cut the sugar content in the IKEA Nordic flavoured drinks are cut by 50%, and that we have committed to only sell and serve ASC and MSC certified seafood. www.ikea.com