On the Scene at FIFA World Cup 2026: Sponsorship Insights from an Insider

The FIFA World Cup is the biggest sporting event in the world. But what can sponsorship professionals learn from it? In this ‪‪@sponsorcx‬ webinar, Jim Andrews sits down with sports marketing veteran Gordon Kane to explore the sponsorship lessons behind FIFA World Cup 2026. From host city strategy to fan engagement and sponsorship activation, this conversation looks beyond the matches to uncover practical insights for sponsorship professionals. Drawing on decades of experience in sports marketing, sponsorship strategy, and World Cup partnerships, Gordon shares what brands, rights holders, and destinations can apply to their own sponsorship programs. In this session, we cover: What the FIFA World Cup teaches us about sponsorship strategy How host cities create value for sponsors and partners Why fan engagement is one of the biggest sponsorship assets The role of sponsorship activation beyond the stadium How destination marketing and sponsorship work together Lessons from FIFA's sponsorship and hosting model Why watch parties are becoming valuable sponsorship opportunities How sports properties can turn major events into long-term partnership growth What the future of sponsorship looks like after World Cup 2026 Jim and Gordon also discuss sponsorship ROI, partnership strategy, fan experience, and how sports organizations can build stronger sponsorship programs by thinking beyond logos and signage. Featured speakers: Jim Andrews, Founder & CEO, A-Mark Partnership Strategies Gordon Kane, Founder, Victory Sports Marketing Who should watch: Sponsorship professionals, partnership sales teams, sponsorship activation managers, sports marketers, destination marketing organizations, revenue leaders, and anyone responsible for growing sponsorship value. #Sponsorship #SponsorshipStrategy #SportsBusiness #SportsMarketing #BrandPartnerships #SponsorshipSales #PartnershipMarketing #SponsorshipActivation #WorldCup2026 #SponsorCX