Why Brian Berger wishes he'd gone wholesale from day one

Brian Berger has spent nearly 15 years building Mack Weldon into a men's basics brand with a direct, loyal customer relationship, and he did it by staying disciplined when everyone else was spending their way to growth. In this episode, he shares what he'd do differently, and the answer will surprise operators who went all-in on DTC. CHAPTERS: 00:00 | Intro 00:54 | What is Mack Weldon? 04:04 | Brian's background: consumer internet to apparel 06:14 | Launching DTC in 2012 08:16 | What he got right and his biggest regret 10:54 | Growth vs. profitability: the constant tension 13:48 | Can iconic brands run with leaner teams? 15:24 | What actually drives retention (it's not CRM) 20:09 | Building a data practice teams can act on 22:51 | Brand vs. growth marketing: two different roles