백종원 브랜드 256곳이 간판을 내린 진짜 이유

The Born Korea, a leading South Korean food service franchise, and its CEO, Baek Jong-won. The Born Korea, which garnered attention following its listing on the KOSPI, has grown by operating various brands such as Paik's Coffee, Hong Kong Banjeom, and Saemaul Sikdang. However, with the recent increase in franchise closures and ongoing controversies regarding the franchise structure, doubts about The Born Korea's growth model are growing. In this video, we analyze everything from the birth of the Baek Jong-won legend to The Born Korea's business structure, the realities faced by franchisees, and the structural problems inherent in the franchise industry. Why exactly did The Born Korea start to falter? 00:00 The Beginning of The Born Korea's Collapse 02:28 How the Baek Jong-won Legend Was Created 05:18 The Thin Profit Structure Revealed by the IPO 07:58 Food Ingredient Monopoly and the Franchisee Pitfalls 10:51 From the Back Ham Controversy to the Final Blow 14:07 Shifts in Korean Consumption and Survival Strategies #BaekJongWon #TheBornKorea #Franchise #SmallBusinessClosure #BackstreetRestaurant ※ This video is for reference purposes only and is based on personal opinions. Please proceed with investment decisions carefully, under your own judgment and responsibility. Business and Collaboration Inquiries: [email protected]