Media Relations Tips: How to Pitch Journalists and Get Press Coverage Without Spamming

Tired of sending pitches that never get answered? In this video, PRLab founder Matias Rodsevich shares practical media relations tips based on 10+ years of helping startups, scaleups, and tech companies get featured—without spamming journalists. If you’ve ever asked yourself, “What is media relations?” or struggled to land earned coverage, this is your starting point. Media Relations Explained simply: It’s about building real relationships with the press, sending relevant stories, and respecting the journalist’s time. In this video, you’ll learn: How to prepare before pitching (including media list hygiene) What your first words in a media interview should be Why exclusives and embargoes increase pickup rates Media relations – an overview of how journalists want to be pitched How to follow up respectfully (without being ignored or blacklisted) Whether you work in tech, lifestyle, fashion, or B2B, these media relations tips are timeless. Matias explains how to personalize your outreach, avoid common mistakes, and build long-term press relationships that pay off again and again. Want more examples or tools? Subscribe to our channel and check out our blog for templates, media list builders, and more. ❓ FAQs 1. What is media relations and why does it matter? Media relations is the process of building and maintaining relationships with journalists and media outlets. The goal is to get your story featured through earned coverage—not paid placements. It’s a key part of any effective PR strategy. 2. What should your first words be in a media interview? Start with a simple, engaging summary of the topic you’re there to discuss. Speak clearly, avoid jargon, and frame your expertise in terms of value to the audience. Set the tone early and stay on message throughout. 3. How do I build a media list that actually works? Start by researching outlets and journalists relevant to your niche. Make sure your contacts are current, and customize your list based on geography, topic, and format (e.g., podcast vs online outlet). Always update your media list regularly. 4. What are the best media relations tips for better pitch success? Avoid jargon, write clearly, and always personalize your message. Don’t rely on mass emailing. Offer exclusives, provide real data or insights, and follow up respectfully—usually just once or twice. Less is more when it’s highly targeted. Chapters: 🔹 00:00 – Introduction 🔹 00:35 – Basic Principles of Media Relations 🔹 01:05 – Research the Right Media Outlets 🔹 02:23 – Keep Your Media Lists Up to Date 🔹 03:15 – Be Available (Especially After Sending a Press Release) 🔹 03:58 – How to Write a Strong Pitch 🔹 05:28 – Using Embargoes & Exclusives to Your Advantage 🔹 05:55 – Building Long-Term Relationships with Journalists 🔹 06:35 Final Thoughts 🔔 Don't forget to subscribe for more PR insights from Matias and PRLab! 🆇 Follow us on Twitter:   / prlab_hub   💼 Follow us on LinkedIn:   / prlab-hub   📩 Sign up for our free newsletters: https://tidy-kiwi-42349.myflodesk.com... #mediarelations #pitch #pitching #media #press #presscoverage #mediacoverage