Du SEO au GEO : ce qui influence VRAIMENT les réponses des IA

Is Generative Engine Optimization (GEO) a brand new discipline or simply the logical evolution of SEO? In this replay, Guillaume Pracht, consultant at Linksgarden, demystifies how AI search engines (ChatGPT, Gemini) work and explains how to exploit their technical weaknesses to force LLMs (Learning Managers) to recommend your brand. This replay covers: AI Mechanics: How LLMs segment your pages for analysis (Query Fanout and Chunking). SEO Foundations: Why Google indexing and page load speed remain essential in GEO. Optimized Content: Structuring your pages (tables, FAQs) to simplify data extraction. Citations & Popularity: Creating "semantic noise" through external mentions and a bilingual strategy. The "Pineapple Pizza" Hack: A concrete demo of a successful manipulation on ChatGPT. 👉 Objective: To provide you with a clear roadmap for adapting your SEO skills to the demands of GEO and capturing traffic from conversational search engines. --------------- This video is taken from the latest edition of the SEO Garden Party, the online event that brings together the best search marketing experts. 🔔 Subscribe and turn on notifications so you don't miss anything: @SEOGardenParty To learn more: • Guillaume's LinkedIn profile →   / guillaume-pracht-a32410126   • Book a free LLM audit → https://calendly.com/linksgardenfr/nl... Follow us on social media: • LinkedIn:   / seo-garden-party   • TikTok:   / seogardenparty   • X: https://x.com/seogardenparty The SEO Garden Party is an event brought to you by: • Linksgarden: https://www.linksgarden.com/ • Linksclub: https://www.linksclub.fr/ • Semnaut: https://www.semnaut.com/fr/