How to Sell More at Every Craft Fair (Car Diffuser Maker's Strategy)

Most makers walk away from a craft fair with one-time cash — and zero customers in their email list. Here's how I sold out my booth at my last pop-up, captured every customer's email, and beat the average e-commerce customer acquisition cost by a wide margin. The strategy works for car diffuser makers, candle makers, and any handmade business selling at in-person events. 🔗 Free Car Diffuser Business Roadmap: zoviafragrance.com/pages/roadmap 🔗 Free Fragrance Calculator: zoviafragrance.com/pages/free-fragrance-calculator 🔗 Free Maker Community: https://www.skool.com/zovia-9137/about What's covered in this video: ✓ The math problem most makers hit at every craft fair ✓ What customer acquisition cost (CAC) is and why it matters ✓ The exact strategy I run at every booth ✓ The one rule that prevents this from backfiring ✓ Which events this works at and which to skip 00:00 Most makers leave money on the table 01:15 What CAC is (and why it changes everything) 02:25 The math problem most makers have 03:36 What I do differently at every booth 04:30 CAC Math on this strategy 05:39 The rule that keeps it from backfiring 06:57 Which events this works at 07:52 3 Things before you go Whether you make car diffusers, candles, soap, wax melts, or any handmade product — if you sell at craft fairs, pop-ups, or maker markets, this strategy applies to your business. #cardiffuser #candlemaker #craftfair #smallbusiness #makerbusiness