Como o PREÇO Te Manipula: 3 Estratégias Para Se Proteger | EP 47

Become a member of this channel:    / @maisqfinancaspodcast   Sign up for the waiting list for the GROUP MENTORING - PAI METHOD - https://forms.gle/umsruN3iHUkkHotC8 Follow me on Instagram -   / jessica.campara   Discover your financial personality traits – https://maisqfinancas.com.br/teste_pe... Discover your financial beliefs https://maisqfinancas.com.br/diagnost... Subscribe to my newsletter - https://www.maisqfinancas.com.br Time descriptions 00:00 How you are manipulated by the price of things 06:10 What is price? 17:24 Promotion 18:31 Utilitarian/Hedonic 38:38 Guilt 47:00 Anchoring 01:00:01 R$19.99 Follow me on Instagram -   / jessica.campara   Discover your financial personality traits – https://maisqfinancas-lettr.webflow.i... Discover your financial beliefs – https://maisqfinancas-lettr.webflow.i... Subscribe to my newsletter - https://maisqfinancas-lettr.webflow.io/ *Reference* Choi, J., Li, Y. J., Rangan, P., Chatterjee, P., & Singh, S. N. (2014). The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption. Journal of the Academy of Marketing Science, 42, 545-557. Hermiyenti, S., & Wardi, Y. (2019, April). A literature review on the influence of promotion, price and brand image to purchase decision. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) (pp. 254-261). Atlantis Press. Kivetz, R., & Zheng, Y. (2017). The effects of promotions on hedonic versus utilitarian purchases. Journal of Consumer Psychology, 27(1), 59-68. Yang, B., & Mattila, A. S. (2020). How rational thinking style affects sales promotion effectiveness. International Journal of Hospitality Management, 84, 102335. Zong, Y., & Guo, X. (2022). An experimental study on anchoring effect of consumers’ price judgment based on consumers’ experiencing scenes. Frontiers in Psychology, 13, 794135. ––––––––––––––––––––––––––––– Adventures by A Himitsu   / a-himitsu   Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download/Stream: http://bit.ly/2Pj0MtT Music released by Argofox • Himitsu - Adventures [Royalty Free... Music promoted by Audio Library • Adventures – A Himitsu (No Copyright ... –––––––––––––––––––––––––––––