[K-Culture ON SITE] Stepping into Korea's summer traditions

민속촌에서 만나는 한국의 전통 여름 As summer temperatures climb and the humidity continues to rise across Korea, many people are searching for ways to beat the heat. But long before modern comforts, Koreans had their own creative ways to stay cool. Today, on K-Culture ON SITE, our Yoon Se-young steps back in time at a traditional folk village to experience Korea's summer traditions firsthand. Se-young? Hi, Soa! I'm at the Korean Folk Village in Yongin! How did Koreans beat the summer heat long before the invention of air conditioners and electric fans? Here at the Korean Folk Village, those traditions are still very much alive through seasonal festivals, hands-on experiences, and classic summer foods. This open-air village recreates life during the Joseon Dynasty, allowing visitors to experience traditional homes, customs, and seasonal culture firsthand. Today, I'll show you how people are discovering a uniquely Korean way to stay cool while stepping back in time. From the moment the village gates open, visitors are welcomed by a lively parade that fills the streets with music and colorful performances, setting the tone for a festive summer day. One of the biggest attractions is the Pajeon and Makgeolli Festival, where visitors can enjoy crispy Korean pancakes paired with traditional rice wine. For many Koreans, this classic combination has long been associated with sharing good food, relaxing with family and friends, and enjoying the slower pace of a summer afternoon. But summer here isn't just about food. Families can also take part in hands-on activities, from brewing traditional rice wine and making a refreshing bingsu shaved ice dessert, to crafting bamboo water guns and straw hats inspired by farming traditions. As the afternoon heats up, children eagerly join Sokkran, a lively water-gun event that fills the village with laughter and splashes. They're all rooted in the simple ways that people have enjoyed summer for generations. What makes this place special is that visitors aren't simply watching history they're living it. Let's hear what visitors are enjoying the most today. Q1. What brought you to the Korean Folk Village today? Q2. What's been your favorite summer activity here today? Q3. What makes this a fun summer outing for you and your family? Q4. Would you recommend the Korean Folk Village to visitors from overseas? Summer in Korea isn't only about staying cool. It's also the perfect season for something a little more thrilling. As the afternoon goes on, part of the village transforms into a haunted attraction featuring ghostly characters and spine-chilling stories based on Korean folklore. Many Koreans believe that a good scare is fitting for the hottest days of summer, making haunted attractions a popular seasonal tradition. So whether it's sharing pajeon and makgeolli, making traditional summer treats, cooling off with water games, or testing your courage inside a haunted house, the Korean Folk Village offers visitors a chance to experience summer traditions in a fun and memorable way. Here, Korea's summertime traditions aren't simply preserved they're still being celebrated today. Reporting live from the Korean Folk Village in Yongin, I'm Yoon Se-young. Back to you, Soa. Thank you Se-young, for that report. #KoreanFolkVillage #Yongin #KoreanTradition #Summer #한국민속촌 #용인 #전통문화 #여름 #arirangnews #아리랑뉴스 📣 Facebook :   / arirangtvnews   📣 Youtube :    / channel   📣 Homepage : https://v2.arirang.com/ 2026-07-10, 14:00 (KST)