The Death of "American" Sports

Across baseball, basketball and football, American sports leagues are making an aggressive push beyond U.S. borders — from MLB’s global ambitions to the NBA’s plans for Europe, to the NFL turning international games into a core part of its business. But this isn’t just about growing the game. It’s about money, media, and influence — and how sports have quietly become one of America’s most powerful tools on the global stage. As the cultural dominance of the United States faces new challenges — from the rise of global stars to shifting entertainment trends — leagues are racing to capture audiences around the world. Subscribe for my next video:    / @iamjoonlee   Follow me on social media: Twitter: https://x.com/joonlee IG: https://instagr.am/joon TikTok: https://tiktok.com/joonlee Substack: https://substack.com/@joonlee Business/Sponsors: [email protected] Media Inquiries: [email protected] Bio: Joon Lee is an independent sports journalist reporting on YouTube. He’s written op-eds for The New York Times and The Boston Globe and worked for ESPN, Bleacher Report and The Washington Post, where he’s interviewed and photographed sports & pop culture figures like Kylian Mbappe, Shohei Ohtani, David Ortiz, Mookie Betts and Action Bronson. He previously was a contributor to SportsCenter, Around the Horn and First Take. His work has been featured on The Best American Sportswriting series and recognized as a finalist for the Dan Jenkins Medal for Excellence in Sportswriting.