Why Pappy Van Winkle 23 is SO Impossible to Buy

You cannot really buy Pappy Van Winkle 23. Not at the price on the label, anyway. It is the most wanted bourbon in America. People enter lotteries for a single bottle, line up before sunrise, and pay thousands on the secondary market for one pour. A few have crossed lines they probably should not have. So how did a whiskey from a family that nearly walked away from the business twice become the most obsessed over bottle in the country? That is what this one is about. If you like a good origin story, stick around and subscribe. #PappyVanWinkle #Bourbon #WhiskeyHistory