Jumia: Why the "Amazon of Africa" is Bleeding Millions

JUMIA should be dead by now. Africa's biggest online store has never — not in 13 years — made a single dollar of profit. They've raised nearly $600 million from Goldman Sachs, MTN, and Mastercard. They ring the bell on Wall Street. They're in 11 countries. And they are still bleeding money. $2.2 billion in accumulated losses and counting. So the question isn't whether Jumia is struggling. This is the full story. Leave a Like on the video and subscribe if you like these deep dives.