BFCM Winners + Losers - BSD Pod Episode 7

In this episode, Scott, Gaby, and Ibra unpack what actually drove a record-breaking Black Friday across the Blue Sense portfolio. We break down why 26 brands hit all-time highs, how evergreen ads outperformed expectations, and why scalable structures built across Q1–Q3 made the biggest difference in November. Over the weekend our portfolio saw: • Multiple brands hit their first million-dollar months • One brand hit its first $2M month • 26 accounts reach record Black Friday performance We walk through how the team: • Used strong evergreen structures to scale faster than new Black Friday campaigns • Applied intraday scaling with clear hourly pacing benchmarks • Built validated offers across Q1–Q3 that could be pushed profitably in November • Leveraged winning creatives with heavy social proof inside manual bidding setups We also cover the biggest surprises of the weekend, including: • Why simple, clear Black Friday creative outperformed complex production • Why hype campaigns underdelivered without a clear incentive • How stock-based discounting tiers protected margin • Why discount codes struggled versus strike-through pricing The conversation wraps with what we’re shifting focus to for Q1: • Growing new-customer lists early in the year • Testing new offers and funnels while CPMs are low • Preparing creative velocity and account structure for next year’s Q4 well in advance ⸻ Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: ‪@bluesensedigital‬ ⸻ Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. ⸻ If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today. ⬇️️ You can find us here ⬇️️: Website: https://www.bluesensedigital.com.au/ Instagram:   / bluesensedigital   LinkedIn:   / blue-sense-digital   #googleads #facebookads #digitalmarketing #ecommercetips #shopify