Codex: the future of work, generative UI & Google I/O’s major announcements,

This week on the show, we break down the explosive growth in the ChatGPT app and Claude connector ecosystems, get a live first look at composable generative UI from Fractal, and unpack everything from Google I/O — from AI Search killing traditional SEO to Gemini Spark adopting MCP connectors. Plus why AI App organic discovery is the new optimization battleground every builder needs to understand. -------------- 📌 Build an MCP App with Fractal - Lovable for MCP Apps: https://usefractal.dev/ 📌 Get your Claude Connector & ChatGPT App organically discovered: https://www.agentdiscoverability.com 📌 MCP Registry Tracker: https://www.agentdiscoverability.com/... 📌 Join the #1 MCP & MCP App Community:   / discord   -------------- If you want to build your own ChatGPT App WITHOUT CODE, check out Fractal (https://usefractal.dev/) - it's Lovable for ChatGPT Apps - You can use code FRAC20 for 20% off. -------------- Here's what we cover: → Registry Tracker Refresh: The biggest ChatGPT app store and Claude connector tracker just got a major update — category views, brand aggregation, tool explorer, and more, all free for the community. → Growth Numbers: ChatGPT jumped from ~723 to ~1,295 apps in 30 days while Claude grew from ~342 to ~421. Why ChatGPT is opening the floodgates and Claude is staying conservative — for now. → ChatGPT vs Claude Tool Calling: Why Claude's MCP app implementation and tool calling experience is currently far ahead — and why OpenAI's super app direction will close that gap. → Codex & The Future of Work: Why Codex is a glimpse into how all knowledge work gets done — and why being "agent ready" with an MCP/connector is no longer optional if you want to be discovered and used. → Composable Generative UI (Fractal): A live demo marrying generative UI with pre-built branded components — solving the rigidity problem that's been holding back MCP apps. The best of both worlds: personalized but familiar. → Google I/O — AI Search: The shift to AI-first search and what it means when users get answers without ever clicking your link. If you've relied on SEO, the game has completely changed. → Gemini Spark & MCP Connectors: Google goes agentic with 24/7 always-on agents, adopts MCP connectors, and why the "own standard vs MCP apps" question matters less in a world with no moat. → Organic Discovery & ADO: The new optimization surface inside Claude connectors — how to understand where you rank, the many factors agents weigh, and why this is the new SEO for an agentic world. We're at the very beginning of this shift. If your product isn't available to agents, you won't just lose traffic — you'll be invisible. Now's the time to get ahead of it. 📌 Ghost Team: https://www.ghostteam.ai 📫 Newsletter: https://elliotgarreffa.beehiiv.com/ Follow for More AI Content: 🟦 LinkedIn:   / elliotgarreffa   🟦 X: https://x.com/elliot_garreffa 🟦 TikTok: /elliotagarreffa 🟦 Instagram: /elliotagarreffa Timestamps 00:00 – Intro: Episode 2 and what's on the agenda 01:30 – Registry tracker refresh and new features 03:00 – Growth numbers: ChatGPT vs Claude app counts 05:30 – Why ChatGPT is opening up and Claude stays conservative 08:00 – Claude's superior tool calling and native apps (Excalidraw) 10:30 – Codex and the future of work: becoming the core surface 14:00 – Why being agent-ready is unavoidable 16:30 – Generative UI: the rigidity problem with MCP apps 19:00 – Live demo: Fractal composable UI (flights, hotels, itinerary) 23:00 – Why humans need personalized but familiar UI 25:00 – Google I/O: AI Search and the death of traditional SEO 28:00 – Gemini Spark goes agentic with MCP connectors 31:00 – Own standard vs MCP apps: why there's no moat 33:00 – Start with an API: the foundation for everything 35:00 – Organic discovery: the new optimization surface in Claude 39:00 – The many factors behind agent discovery 42:00 – Waiting on OpenAI and the super app 44:00 – Wrap-up and open-sourcing the generative UI demo