How Dentists Grow on Social Media With Just a Phone | NEER Study Club 06-23-26 (Luke Kostka)

You do not need a six-figure agency or a cinema camera to grow your practice on social media. You need a phone, a plan, and a few good hooks. In this NEER Study Club, content creator and agency founder Luke Kostka joins Patrick Platon to break down exactly how dentists win on Instagram in 2026, from the first video you should post to the AI workflow that hands you a week of scripts every Monday. Recorded 06-23-26. WHO IS LUKE KOSTKA Luke runs a social and video agency that has driven billions of impressions across brands and industries, and he partners with NEER on content. This session is his no-fluff playbook for busy practice owners. WHAT YOU'LL LEARN Three simple videos any dentist can post this week, even if you hate being on camera Why the patient reaction to a Moment try-on is the highest-converting shot you can film, and how to capture the before and after The only gear that matters: a tripod, a ring light, and someone to hold the phone Why lo-fi beats polished now, and why filming in your car or kitchen actually works The anatomy of a hook: text, visual, and verbal, and how to win the first three seconds How often to post, why Trial Reels are a hidden growth lever, and how to use Stories around every patient Fast, low-effort content like text-on-screen videos, and the editing apps that make it painless How to turn AI into a weekly content engine that researches your niche and writes scripts for you The three-step homework to actually stay consistent CHAPTERS 0:00 Welcome and why marketing matters in 2026 1:07 Meet Luke Kostka 4:52 Three simple content ideas to start with 8:41 Filming the Moment reveal: the reaction shot 13:30 Gear worth buying (tripod, ring light, an operator) 14:55 Plan and accountability beat fancy gear 16:34 Lo-fi beats polished: where to film 19:04 Anatomy of a hook (text, visual, verbal) 25:00 How often should a dental office post? 26:49 Trial Reels and Stories as growth levers 28:41 Easy wins: text-on-screen videos and editing apps 32:20 Where AI fits: your weekly content engine 37:38 Homework: three things to do after this call 42:41 Q&A: how to generate hooks 44:53 Wrap and what's next TOOLS AND RESOURCES MENTIONED AI assistants like Claude with Cowork for a weekly content concept generator, CapCut for editing, Instagram Trial Reels for testing hooks, and a hook library tool for ideas. Luke also runs his own online masterclass for going deeper. WANT NEER IN YOUR PRACTICE? Become a Certified Provider and get listed on the Doctor Finder so patients in your area can find you. Book a demo: getneer.com Provider dashboard: dashboard.getneer.com Find a provider: doctorfinder.getneer.com Already a provider? The beginner content worksheet and starter playbook from this session live in the Clinical Lounge, reserved for doctors in the NEER network. Subscribe and turn on notifications so you never miss a Study Club. #SocialMediaForDentists #DentalMarketing #CosmeticDentistry #DentistsOfInstagram #ContentCreation #DentalPractice #ReelsForBusiness #VideoMarketing #NEER