Can Kyoto's Favorite Coffee Brand Win in Korea? | Kurasu Market Entry Case Study

Kurasu, a specialty coffee brand born in Kyoto, has already expanded into Singapore, Bangkok, and Jakarta — each time using the same playbook: local leadership, centralized brand identity, and an education-first approach to coffee. In this video, we analyze whether that same strategy can succeed in one of Asia's most saturated coffee markets: South Korea. Class : LD66 Lecturer : D5153 - Ir. MICHEL HARJOPRAWITO MERCADO, M.Si. 📌 ROLES & PRESENTERS Corporate Executive — DEWA AYU ADELLA DESVITA VIRGINIE Company background, market opportunity, Value Chain, and Business Model Canvas Government Official & NGO Representative — NADA ZAHIRA Regulatory authority (Japan & South Korea), social/sustainability impact, entry strategy & risk mitigation Expert / Strategic Analyst — HIKMAWATI HAZTANIA Porter's Five Forces, Regional Development vs. Regional Asset, Porter's Diamond Theory 📌 This project was created for the International Relations program at Bina Nusantara University (BINUS) as part of a Multinational Corporation Global Strategy & Social Responsibility final assessment. Full Final Report: https://binusianorg-my.sharepoint.com...