Complete Mass Communication I Unit 1 I UGC NET JRF SET Mass Communication I Journalism |

Join us for a live session naming "Complete Mass Communication I Unit 1 I UGC NET JRF SET Mass Communication I Journalism |" where Satyam Sir will comprehensively cover Unit 1 of Journalism and Mass Comm. Key topics include mass communication, the importance of mass communication, media credibility, and the functions of media. we will delve into the Johari Window, Double Bind Theory, and Gerhard Maletzke's theories. You’ll learn about journalism principles, the rhetoric model, hypodermic model, direct effect model, Lasswell model, and the information model. Other topics include Katz and Lazarfeld, gatekeeping theory, George Gerbner, SRMC, Berlo's model, Osgood and Schramm, Westley and MacLean, Riley and Riley, and Roman Jakobson. The session will also cover the Maletzke model, Devito's interactive model, mosaic model, and transactional communication. Explore normative theories such as authority theory, libertarian theory, Soviet media theory, social responsibility theory, and the normative theory of the press. Understand the democratic participant model, critical theory, mass society theory, Frankfurt School, communication action, cultural studies, media effect theories, public opinion, limited effect theory, and Carl Hoveland's social judgment. 📱 Download our app: • Android: http://rtuwe.on-app.in/app/home?orgCo... (Org. Code: rtuwe) • iOS: https://apps.apple.com/in/app/myinsti... 🔗 Join our Telegram: Our link: https://t.me/Sen_Academy 📧 Connect with us: • Email: [email protected] • Contact : 9519984116 • Website link: https://www.senacademy.in/ • Email: [email protected] Timecodes 0:00 - Introduction 39:16 – Type of communication 51:53 – What is Mass Communication 57:31 – Importance of Mass Communication 1:06:46 – Credibility of Media 1:13:48 – Function of media 1:22:29 – Johari Window 1:24:32 – The Double Blind Theory 1:30:07 – Gerhard Maletzke Model 1:34:28 – Introduction to Journalism 1:56:10 – Five Core Principle 1:57:50 – New Journalism 2:14:58 – ADVERTISMENT 2:22:28 – Rhetoric Model 2:27:18 – Hypodermic Model 2:30:11 – Direct Effect Model 2:32:42 – Lasswell Model 2:39:02 – Information Model/ Mathematic Model 3:13:23 – katz & Lazarfeld’s Model 3:19:50 – Gatekeeper 3:24:30 – George Gerbner 3:29:53 – SRMC 3:31:40 - Berlo’s Model 3:37:15 – Osgood & Shram Model 3:49:09 – Westley & Maclen 3:52:20 – Riley & Riley Model 3:56:56 – Roman Jackbson’s Model 4:04:28 – Maletzka’s Model 4:05:00 – Advertisement 4:07:38 – Devito’s Interactive Model 4:14:51 – Mosaic Model of Communication 4:18:46 – Transactional Model of communication 4:25:25 – Advertisement 4:28:22 – Normative Theory 4:33:03 – Authority Theory 4:35:00 – Libertarian Theory 4:38:06 – Soviet Media Theory 4:42:43 – Social Response Theory 4:45:25 – Normative Theory of Press 4:46:09 – Beyond These Four Theories 4:47:50 – Democratic Participant 4:59:40 – Advertisement 5:01:43 – Critical Theory 5:03:49 – Mass society Theory 5:09:15 – Critical Theory 5:21:34 – Frankfun School 5:34:47 – Theory of communication Action 5:41:54 – Culture Study 5:51:45 – Media Effect theories 5:56:41 – Public opinion 5:57:45 - Limited Effect theory 6:01:20 – Carl Hovland Social Judgment theory 6:03:28 – Attitude Theory 6:05:33 – Cognitive dissonance Theory 6:6:08 – Advertisement 6:07:53 - Cognitive Dissonance Theory 6:13:29 - Reinforcement Theory 6:16:32 – Uses & Gratification 6:24:29 – Cumulative Theory 6:27:24 – Agenda Setting Theory 6:29:12 – Spiral of Science Theory 6:53:43 – Framing theory 7:17:51 – Structure Violence 7:17:45 – Desensitizing Theory 7:19:20 – Media Dependency 7:21:27 – Cumulative Effect Theory 7:22:57 – Semiotic Theory 7:36:17 – Peirce theory of Sign 7:39:51 – Roland Barthes 7:41:45 – Advertisement 7:43:47 – Roland Barthes 7:52:34 – Umberto Ecothe Italian semiotician 7:53:36- Levi Strass concept of Sign 8:00:53 – Culture Studies 8:04:25 – Culture Functionalism 8:04:25 – Culture Functionalism 8:09:39 – Robert Morten 8:11:55 – stereotyping 8:15:10 – Play theory of Mass Communication 8:17:06 – Stuart Hall Reception Theory 8:23:17 – Cultural Identity & Diaspora 8:24:16 – john Fishke 8:27:13 – semiotic Disobedience 8:28:00 - Representational 8:35:03- Asethic codes 8:49:58 – Technological determine 8:55:07 – Marshal Muhan #masscommunication #mediacredibility #JohariWindow #GerhardMaletzke #journalismprinciples #rhetoricmodel #hypodermicmodel #directeffectmodel #Lasswellmodel #gatekeepingtheory #GeorgeGerbner #SRMC #Berlomodel #OsgoodandSchramm #WestleyandMacLean #RileyandRiley #RomanJakobson #Maletzkemodel #Devitosinteractivemodel #mosaicmodel #transactionalcommunication #normativetheories #authoritytheory #libertariantheory #Sovietmediatheory, #socialresponsibilitytheory #normativetheoryofthepress #democraticparticipantmodel, #criticaltheory #masssocietytheory #FrankfurtSchool #mediaeffecttheories, #publicopinion #limitedeffecttheory #UGCNETJRF #Journalism