Making Monzo Irish: The Playbook for a More Human Digital Bank

Elaine Deehan is back on MoneyNeverSleeps for her third appearance, and this one has been a long time coming. As Ireland Country Manager of Monzo Bank Europe, Elaine is doing what she's always done: building something that makes banking feel genuinely human, and genuinely Irish. Download the Monzo app and open your account at https://monzo.com/ie Topics covered: What it actually took to get Monzo live in Ireland Why making a digital bank Irish goes way beyond an Irish IBAN How Monzo gets into the emotional reality of how customers feel about money The localisation playbook and what travels to the next market Why the mission stays the same but everything else has to adapt CHAPTERS 00:00 Cold Open 00:57 Intro 01:33 What does it feel like to be live in Ireland? 03:56 What makes a digital bank feel truly Irish and truly human? 06:01 How Monzo got into the Irish customer's mind 09:50 Built for Ireland, built to travel 12:13 The Spanish connection 13:29 How to find Monzo in Ireland Connect with Elaine: LinkedIn:   / elainedeehan   Monzo Ireland: https://monzo.com/ie Subscribe to MoneyNeverSleeps on Spotify: https://open.spotify.com/show/4F8uOLx... Connect with Pete: LinkedIn:   / petetownsendnv   X: https://x.com/PeteTownsendNV Instagram:   / petetownsend353   MoneyNeverSleeps: https://moneyneversleeps.ie Email: [email protected] #monzo #fintech #ireland #digitalbanking #neobank