THE BUSINESS OF BEYONCÉ

In less than a year, Beyoncé has announced three new ventures: Cé Noir, her perfume, in October; Cécred, her haircare line, in February; and just a few days ago, her whiskey brand SIRDAVIS. While she is clearly thriving as an entrepreneur, some critics view her businesses as money grabs rather than innovative products designed to improve lives and elevate the market. Beyoncé is on a quest to become a billionaire independently, but at what cost? #beyonce #sirdavis #celebritybrands 00:56 House of Deréon 01:45 Ivy Park 03:12 Beyonce Perfume 4:16 Parkwood Entertainment 05:34 CeCred 08:54 SIRDAVIS