Kiamat Bagi Klub Mapan! Cara Kejam Djarum Ubah Tim Bangkrut Jadi Penguasa Italia

700 trillion Rupiah is no joke! This is the story of how Michael and Robert Budi Hartono (Djarum Group) transformed Como 1907 from a bankrupt club into a new force shaking up Italy. Many thought Indonesia's investment in Como 1907 was just a passing fancy. However, behind the "cheap" purchase of a Supercar, there was a grand plan to create the "Disneyland of Football." From data analytics strategies, the involvement of Cesc Fabregas, to the transformation into a luxury lifestyle brand—Como is no longer just a football club, but a business revolution in Italy. Watch the in-depth analysis of Djarum's clever strategy that has made established Serie A clubs wary. Can Como's business model be applied to Indonesian football? Share your thoughts in the comments! ​#Como1907 #DjarumGroup #BudiHartono #ItalianFootball #SerieA #CescFabregas #FootballBusiness #IndonesiaNationalTeam #MirwanSuarso #IndonesiaInEurope #BusinessStrategy