La Sportiva 90th Anniversary Storytelling - Giulia Delladio

Giulia Delladio, fourth generation in the La Sportiva's family, deals with strategic marketing. Her role consists of setting out the guidelines for developing the brand and its products, even if Giulia's story inside the company has started long before her university degree. We need to go back to when she was nine years old, and her wish to go to a trade fair to help her grandfather and daddy Lorenzo was granted her for the first time. For Giulia, La Sportiva is not only her job, it is part of her DNA.