The Grassroots Strategy Behind Outdoor Voices' Loyal Fanbase, with Ty Haney

When I started Magnetic, I made a list of people that I simply HAD to interview on the show. The goal was—and continues to be—to extract the most audacious, wild, and daring strategies that founders pulled off when they were getting their larger-than-life brands off the ground. Ty Haney, the Founder of Outdoor Voices, was at the top of the list. You know that legendary legging brand that looks like athleisure and apparently feels like a hug? The one popping up in hip boutiques with smiling staff greeting customers like old friends? Yeah - THAT one. Ever wonder how a business centered around Feel Good fitness carved out its claim in the buzzing activewear space? Ty Haney manifested OV out of thin air - and she was kind enough to give us the blueprint. Ty built her women’s activewear empire from scratch, crafting a mighty and welcoming community. Last week, Ty joined me in the hot seat, and dove deep into how she took her passions from paper to powerhouse. __ Magnetic is presented by Nifty Bridge Produced by Thursday Labs