Cerro Prieto: productividad, empleo y genética para competir en la agroexportación | On The Road

In this episode of Redagrícola On The Road, we travel to Lambayeque to get an inside look at Agrícola Cerro Prieto, one of the country's most important agribusiness companies. We talk with Percy Mente, general manager of Cerro Prieto, about how the company builds competitiveness by combining high productivity, varietal renewal, high-value genetics, and a strong commitment to formal employment and employee well-being. Throughout the program, we cover: 00:10 – Peruvian Agro-exports: Agrícola Cerro Prieto, blueberries, avocados, and asparagus in Lambayeque 00:37 – Cerro Prieto's Philosophy: “Better companies, better country” in the Peruvian agribusiness sector 01:42 – The Peruvian agribusiness sector: how to combat misinformation from within the company 02:12 – Agricultural employment in Lambayeque: more than 14,000 jobs created by Agrícola Cerro Prieto 02:54 – Decent work in the countryside: training, respect, and well-being for agricultural workers 03:28 – Blueberries, avocados, and asparagus: three key crops for job stability and agro-exports 04:29 – Salaries and bonuses in agriculture: how much can a worker earn at Agrícola Cerro Prieto? 04:57 – Stories of Self-improvement: job benefits and family savings thanks to formal agricultural employment 07:14 – Challenges for Peruvian blueberries: pests, organic products, and varietal replacement until 2030 08:20 – High productivity in avocados and blueberries: 50,000 tons and a target of 40 t/ha for Peruvian agricultural exports 09:32 – Genetics and markets: alliance with the Secoya program and a US cooperative for premium blueberries 11:18 – Peruvian asparagus on the rise: lower global supply, better prices, and crop diversification 📍 On The Road – Redagrícola 📌 Subscribe for more real stories from the heart of Latin American agriculture. 👉    • Redagrícola On The Road TV - Perú   Which fruit from Piura do you think has the greatest international potential? Leave your opinion in the comments! Sponsored by: @hidrostal_worldwide @FordPeru 🌐 Connect with Redagrícola Website: https://www.redagricola.com/ Instagram:   / revistaredagricola   Facebook:   / redagricola   LinkedIn:   / redagricola   #PeruvianAgroexports #AgricolaCerroPrieto #PeruvianAgriculture #Export #Redagrícola #OnTheRoad