#93 - Joep Verbunt (Matt Sleeps): Hoe hij de stoffige matrassen-business wakker schudde.

Joep Verbunt already stood out in his early years with his playful brand activations. From a tomato fight on Dam Square and a bubble bath cinema to chic dining in the Red Light District. Subsequently, he dived into the D2C market and built Matt Sleeps into the mattress brand that has been voted “Best in Test” by the Dutch Consumers Association for twelve consecutive years. Today, he is fully immersed in AI and attended House of Founders. What does the future of Matt Sleeps look like? What is the company's revenue? And the million-dollar question: what are Joep's thoughts on selling? You will hear it in this episode. You will hear, among other things: • From a bubble bath cinema to dining in the Red Light District. How Joep came up with one brand activation after another during his student days. • Why a surplus of tomatoes led to one of his first successful entrepreneurial projects and what the CEO of Siemens thought of it. • How Matt Sleeps started experimenting, test-sleeping in hotels, handling customer service himself, and always a bit of alcohol. • What ‘Best in Test by the Consumers' Association’ means for Joep and Matt Sleeps. • About Pieter’s new Hästens bed, which costs just under €100,000. • What he thinks of entrepreneurs who use their ‘founder story’ as marketing. And why he didn’t choose that path. • How he had a videographer film a kebab roll for hours for his sleep-inducing Mattflix. • Naturally, the revenue figures for Matt Sleeps and whether he is going to sell it. • And his stories about House of Founders and Burning Man. __ Dutch Dragons is the first Dutch platform that brings together capital, coaching, and reach on a large scale. Scale-ups with proven traction (minimum €1 million in revenue) submit a growth plan for €1 to €5 million in growth capital via https://www.dutchdragons.tv. You get: • Coaching from three experienced entrepreneurs • Due diligence by Shoe Investments • A pitch slot on the podcast • Exposure to more than 3 million viewers per month • And the opportunity for the community to co-invest How it works: 1. Submit your plan via https://www.dutchdragons.tv 2. The analyst team selects the most promising scale-ups. 3. Selected entrepreneurs get to pitch on the podcast. 4. The Dutch Dragons invest live – after that, the community can get on board. Would you like to co-invest with the Dutch Dragons? Create your account on the website now. 🤳 Don't want to miss any podcasts, exclusive giveaways, or events? Follow the Dutch Dragons 👇 Instagram: @dedutchdragons TikTok: @dutch.dragons.podcast LinkedIn: Dutch Dragons Podcast Facebook: Dutch Dragons Podcast