일본차가 사라진 월드컵 — 그 자리를 현대·기아가 차지한 진짜 이유

There is neither Toyota nor Volkswagen on the advertising boards of the World Cup stadiums. Only Hyundai and Kia are there. Do you know why this isn't to be taken for granted? That spot originally belonged to Volkswagen. Europe's largest automaker, the group that owns Porsche and Audi. Hyundai and Kia have pushed that Volkswagen out. This video is not just a story about car brands. We analyze, using numbers, the reality of the strategy Hyundai and Kia have built with FIFA over 26 years, the real reason Toyota chose the Olympics over the World Cup, and how this single partnership has transformed the value of Korean brands as a whole. Whenever Korea wins in the World Cup, Hyundai and Kia advertise without paying any advertising fees. Check out how that structure works right now. 📌 Recommended for: Those curious about Hyundai and Kia's global strategy Those who want to know the economic value of the FIFA partnership Those curious about the global competition between Japanese and Korean cars Those who want to know the reasons why Korean brands have grown globally #HyundaiKia #FIFAPartnership #WorldCupEconomy #Volkswagen #KoreanAutomotive