대기업 로고에 가치를 매기는 기준 (펜타그램 편)

Pentagram, which primarily designs logos for major corporations, How does it value logos? 00:00 Intro 01:25 Who creates logos worth billions of dollars? 06:09 Why are major corporation logos so monotonous? 08:58 How do they price logos? #Pentagram #Branding #Logo Channel advertising inquiries: [email protected] For inquiries about Kim Bobby's bookings, lectures, and writing: [email protected] 📖Kim Bobby Economics and business writer Author of "The Alleyway War," "Multifactor," and "The Reasons for the Surviving Winners" Appearances on 14F Don Michelin, EBS Business Review, and more