How to Set up Shopify Facebook Pixel Purchase Event Tracking with GTM (Step by Step)

In this tutorial, I’ll show you how to set up Shopify Facebook Pixel Purchase Event Tracking using Google Tag Manager (GTM) from scratch. 🛠 Tools used: • Google Tag Manager • Facebook Pixel (DataSet) • Meta Pixel Helper (Chrome Extension) ------------------------------------------------------------------------------------------------------------------------- 🛠️ Need help with your tracking setup? Whether it’s Google Ads, GA4, or Meta Pixel—I can help you fix or set it up the right way. 📧 Email: [email protected] 💬 WhatsApp: https://wa.link/tznva9 📅 Book a Free Call: https://calendly.com/mohammadmijan554 If you find this video helpful, 👍 Like | 💬 Comment | 🔔 Subscribe for more GA4, GTM, Meta Pixel, and tracking tutorials ------------------------------------------------------------------------------------------------------------------------- ⚀ Facebook → https://rb.gy/zv2p9t ⚀ Instagram → / proxymijan ⚀ Twitter → https://x.com/analyticsmijan ⚀ LinkedIn → / proxymijan ------------------------------------------------------------------------------------------------------------------------- This video is perfect for Shopify store owners, media buyers, and tracking specialists who want accurate purchase data inside Meta Ads without relying on default integrations. ------------------------------------------------------------------------------------------------------------------------- ✅ You’ll learn: • How to track the Purchase event on Shopify using GTM • How to capture transaction id, value, currency, and event parameters • How to setup Variables, triggers, and tags inside GTM • How to test events using Meta Events Manager and Meta Pixel Helper This is a from-scratch implementation. No app, no automatic integration. Giving you full control over your tracking. ------------------------------------------------------------------------------------------------------------------------- 🎯 This setup helps you: ✔ Improve Meta Ads optimization ✔ Send accurate purchase value for better ROAS ------------------------------------------------------------------------------------------------------------------------- If you run Meta Ads for Shopify and want clean conversion data, this tutorial will help you implement proper purchase tracking. 👍 Like | 💬 Comment | 🔔 Subscribe for more GA4, GTM, Meta Pixel, and tracking tutorials ------------------------------------------------------------------------------------------------------------------------- Keywords: shopify facebook pixel purchase event shopify purchase tracking gtm facebook pixel shopify gtm meta pixel purchase event shopify shopify conversion tracking facebook ads gtm purchase tracking shopify meta ads purchase tracking setup shopify facebook pixel tutorial pixel tracking