Health Economics and Outcomes Research (HEOR) Panel Discussion

The December event in Conversations with the Academy series featured an eminent panel exploring evolving Health Economics Outcomes Research (HEOR) concepts, driven by the changing healthcare landscape and increasing expectations to demonstrate value. Dr. Laurent Pacheco, Managing Director, Syneos Health Consulting; Dr. Seema Haider, International HEOR Advisor; and Dr. Jennifer Stephens, Partner, and Clinical Director, Pharmerit, addressed the challenges and trends in the healthcare market across the globe, with the HEOR audience expanding beyond payers and Health Technology Assessment (HTA) bodies, to a variety of stakeholders, including patients and regulators. Physicians need HEOR data to inform their treatment decisions to meet the healthcare needs of patients best. Importantly, HEOR brings a real-world perspective. As countries adopt universal healthcare systems and develop HTA frameworks, they need transparent, understandable, and effectively communicated HEOR data to help inform healthcare decision making. The panel highlighted perspectives to better deliver and communicate HEOR information and real-world data. They emphasize cross-functional collaboration in biopharmaceuticals, patient centricity, and leveraging digital transformation.