Como Usar o BID CAP no Facebook Ads (E Estabilizar Seu ROAS)

If you're already running traffic on Meta Ads, you know there's a moment that's downright nerve-wracking: the time to scale the campaign. You increase the budget, the Facebook algorithm goes crazy, you spend all your money and... where are the sales? The ROI simply melts away. Lately, everyone's been talking about one magic solution for this: the *Bid Cap* strategy. The logic is beautiful: you tell Facebook the maximum you're willing to pay for a sale. If it doesn't find the customer at that price, it simply saves your money. 100% safe scaling. But there's a serious problem... Most people go there, press the Bid Cap button the wrong way, and the campaign simply **freezes**. They don't spend a single cent and don't sell anything. I just released a new video on the channel where I open my Ads Manager and show what nobody is explaining about this strategy. Tell me in the comments what you thought of the campaign structure. 👊 FOLLOW ME ↴ ⭐ My training 👉 https://www.mapsd.com.br/lp-pagina-ve... ▶ Subscribe to the channel:    / @alexandrebroggio   ▶ Instagram: 📸   / alexandrebroggio   ▶ Quotes: https://www.mapsd.com.br/contato/?utm... 00:00 - Introduction: Bid Cap on Facebook Ads to spend less and earn more 00:19 - How to use the Bid Cap strategy 00:38 - Selecting the Bid Cap Bidding Strategy 00:48 - Setting the bid limit in the ad set 00:58 - The secret of Bid Cap: How to set the right value 01:01 - What happens when you set a value too low or too high 01:25 - How to identify the ideal value for your Bid Cap 01:29 - Using Facebook Ads artificial intelligence to help 01:36 - Prompt For AI: How to determine the ideal Bid Cap value 01:49 - Example of AI return: Ideal value of R$32.75 01:57 - How to obtain the ideal value manually (without AI) 02:03 - Step-by-step to find the average cost per purchase in your account 02:24 - The risk of setting a Bid Cap value too low 02:35 - Don't set the minimum value, use the average for your account 02:39 - The variation in cost per purchase between different accounts 02:42 - Real example: Another account with a cost per purchase of R$174 03:19 - How Bid Cap really helps with ROAS stability 03:38 - Impact of Bid Cap on sales stability and cost per purchase 03:45 - Bid Cap is NOT for scaling, it's for STABILIZING 03:52 - Final recommendation: Use Bid Cap only with historical data and analysis 04:00 - Crucial tip: Always check if the campaign is spending the budget 04:12 - What really makes a difference in your sales (product, offer, creative) 04:20 - The power of copywriting to scale and make a difference in ads and sales