Cause vs. Benefit | The Quickbooks lesson

When someone buys something, they get a bunch of benefits and they may use a variety of different features, all of which provide an array of different benefits. After they buy, they explain what they like about our product based on these post-hoc benefits they received after they purchased it. But the benefits do not predict why someone buys. In this conversation Rob gets into the difference between cause vs. benefits of a purchase, and a surprising lesson from Quickbooks and Bobby Moesta. ---- Read Rob's Substack post here: https://thephysicsofstartups.substack... PMF Camp / Work with Rob: https://bit.ly/4aQcuWa Pre-order Rob's book ("The Power of PULL") - https://amzn.to/48KC1yv Connect with Rob on LinkedIn:   / rsnyder1