Jennifer Poulson on The Future of Gaming Franchises and What Success Means
How can a gaming franchise sustain success for years—or even decades? In this episode of Game Changers: The Future of Play, Jennifer Poulson shares insights from her leadership roles at EA Sports, Riot Games, Immutable, and Bandai Namco. We discuss: 🎮 The evolution from physical game launches to digital ecosystems 🎮 How community engagement drives long-term success 🎮 Why player retention matters more than ever 🎮 The future of AI in game development and marketing 🎮 Building global gaming franchises 🎮 The rise of fandom ecosystems 🎮 Leadership lessons from top gaming companies Jennifer also explains why AI is becoming a productivity accelerator rather than a replacement for creative professionals and shares her perspective on the future of gaming, entertainment, and player engagement. If you're interested in gaming, AI, marketing, publishing, esports, leadership, or digital transformation, this episode is for you. Subscribe for more conversations with industry leaders shaping the future of play or visit us at sicuraqs.ai #Gaming #AI #ArtificialIntelligence #GameDevelopment #GamePublishing #Esports #GamingIndustry #EA #RiotGames #MarketingStrategy #DigitalTransformation #FutureOfGaming #Leadership #Innovation #GamingPodcast
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