Why Outback Steakhouse Is So Successful In Brazil

Outback Steakhouse, renowned for its American twist on Australian barbecue, has found unexpected success in Brazil. The South- American nation is responsible for an astonishing 83% of Bloomin’ Brands’ total international sales. In the first half of 2023 alone, Brazil sales skyrocketed by 61%, foot traffic surged by 42% and the average check jumped by 19.2% compared to the same period in 2022. Those numbers are in stark contrast to Outback’s operations in the United States at 3.9%, -5% and 8.9% respectively. So, what is the secret behind this Australian-inspired steakhouse’s takeover in a country renowned for its own local barbecue culture? Brazil’s burgeoning middle class is one part of the story. Chapters: 00:00 — Introduction 01:13 — Outback's rise in Brazil 03:45 — Brazil's food culture 07:05 — Future Produced by: Darren Geeter Animation: Christina Locopo, Andrea Schmitz Senior Managing Producer: Tala Hadavi Camera by: Emilia Mello, Fernando Cavalcanti Additional Footage Getty Images Additional Sources: Agricultural Trade Office - São Paulo, USDA, Brazilian Institute of Geography and Statistics, Euromonitor International, Ravmond James & Associates » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook:  Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How Outback Steakhouse Won Over Brazil