5 Makeup Brands You Should NEVER Buy (And 3 Hidden Gems)

We pulled the SEC filings, the ingredient databases, the court documents, and the factory records. Five prestige makeup brands charge 40 to 100 dollars for products that cost 5 to 7 dollars to manufacture. Estée Lauder operates at 76 percent gross margins. L'Oréal spent fifteen billion dollars on advertising last year alone. That is more than the GDP of Iceland. And the contract manufacturers that make your luxury foundation also make the drugstore version on the same production line. This video names the brands, shows the receipts, and then reveals 3 alternatives where the ingredients are equal or better at a fraction of the cost. e.l.f. made 1.3 billion dollars last year. Milani handcrafts their blush in Italy. NYX is Lancôme's corporate sister made by the same scientists. You have been paying for the name on the tube. Subscribe for more videos that show you what things actually cost versus what companies charge. Tell us in the comments: which brand on this list surprised you the most? Used under Fair Use for educational commentary. ⚠️ DISCLAIMER: Educational content only. Not medical advice. Always patch test new products. The research on cosmetic ingredient safety is evolving. Consult dermatologist for personalized recommendations. Brand names mentioned for fair commentary on matters of consumer health. #makeupreview #beautyindustry #makeupdupes #drugstorevsdesigner #sephoravsdrugstore #elfmakeup #milanicosmetics #nyxmakeup #makeuponabudget #over40makeup #beautyover50 #smartbeauty #consumerreport #beautyhacks #skincareingredients #makeupscam #targetfinds #walmartbeauty #beautytips #savemoney