Sheba | YouTube Works Awards 2022 | YouTube Ads

Sheba framed themselves as the solution to the near universal problem for parents of cats: the 4am feed. Sheba created a series of hilarious yet visually and audibly calming videos to capture cat owners who turn to YouTube when they struggle to get back to sleep after the familiar 4am wake up. They were able to leverage this insight and an existing consumer behavior to drive relevancy for their brand. Subscribe to YouTube Advertisers →    / advertise   Follow YouTube Advertisers on LinkedIn →   / youtube-advertisers   Follow YouTube Advertisers on Twitter →   / ytadvertisers   Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.