VIDA SERTANEJA É POP | TBC POP | 02/06/2026

🤠 COUNTRY LIFE IS POP This week's TBC POP invites the audience on a true journey through the roots that remain alive within us. With the theme “Country Life Is POP”, the program, *presented by Mariana Gidrão*, delves into a universe of cherished memories, tradition, music, entrepreneurship, fashion, and Goian identity. More than just talking about country fashion, livestock, or sertanejo music, the program proposes a conversation about belonging. About those memories that transcend generations and continue to live in the hearts of those who were born or raised surrounded by the culture of the interior. The smell of the wood-burning stove… The freshly brewed coffee… The viola playing in the late afternoon… The horseback rides… The livestock festivals… The food made with family recipes… The stories told on the porch… All of this is part of the soul of the people of Goiás. This episode features guests who have transformed the sertanejo (Brazilian country music) universe into a lifestyle, entrepreneurship, and cultural reference. Among them is Bruno Andraschko, businessman and owner of Venda do Brunão, an establishment that has become a landmark in Goiânia by combining gastronomy, sertanejo experience, and the appreciation of country culture. Alongside him, businesswoman Maisa Saud Andraschko joins the conversation, sharing her perspective on family entrepreneurship, regional identity, and the strength of this increasingly growing market in Goiás. The program also welcomes Rubens Inácio, businessman and founder of Texas Center, one of the leading brands linked to the western universe in the state, to discuss the growth of country fashion, behavior, trends, and the economic power that the sertanejo style currently generates. In the POP segment, singer and songwriter Miguel Lucato takes the stage, bringing plenty of sertanejo music, traditional viola music, and songs that evoke memories, emotions, and a connection to the roots of the countryside. With lighthearted conversations, inspiring stories, good music, gastronomy, fashion, and cherished memories, "Vida Sertaneja É POP" marks the return of the new season of TBC POP, celebrating what Goiás has strongest: its roots. 📺 TBC POP 🎤 Presented by: Mariana Gidrão 📍 TV Brasil Central 🗓️ Tuesday | June 2nd ⏰ Live, at 4 PM Follow us on social media: INSTAGRAM:   / tvbrasilcen.  . WEBSITE: https://goias.gov.br/abc/