Why Build-A-Bear Is Quietly Crushing The Market
Build-A-Bear Workshop has been quietly waging a comeback since CEO Sharon Price John came on board in 2013. During this time, the company doubled its sales among teens and adults, invested heavily in e-commerce and expanded internationally. Its share price grew by more than 1,150% between December 2020 and December 2025. Though tariffs have cut into company profits, Build-A-Bear expects to surpass more than $500m in annual revenue for the first time in its history in 2025. Chapters: 0:00 Introduction 1:18 Chapter 1. The first experiential retailer 2:39 Chapter 2. Turnaround strategy 5:40 Chapter 3. Risks Produced and Shot by: Natalie Rice Reporting by: Laya Neelakandan Additional Camera: Ryan Baker Editor: Darren Geeter Animation: Jason Reginato and Emily Park Additional Sources: PitchBook Additional footage: Getty Images, AP Photos » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to level up your AI skills? Sign up for Smarter by CNBC Make It's new online course, How To Use AI To Communicate Better At Work. Get specific prompts to optimize emails, memos and presentations for tone, context and audience. Sign up today: https://cnb.cx/47ELu8O Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Build-A-Bear Is Quietly Crushing The Market
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